Privacy policy

Effective Date: 25/06/2025

This Privacy Policy describes how wearvivea.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from us.

📌 Collecting Personal Information

When you visit the Site, we collect certain information about your device, how you interact with the Site, and information necessary to process your purchases or support inquiries. This includes any data that can be used to identify you personally (“Personal Information”).

Below is an overview of the types of Personal Information we collect and why.

Device Information

  • Examples collected: IP address, browser type, time zone, cookie data, pages viewed, search terms, and site interaction behavior.

  • Purpose of collection: To ensure proper website functionality and load times, to monitor site performance, and to analyze user behavior for optimization.

  • Source of collection: Automatically collected via cookies, logs, pixels, and analytics tools.

  • Disclosure: Shared with our e-commerce platform, Shopify, for processing and site analytics.

Order Information

  • Examples collected: Full name, billing/shipping address, phone number, email, and payment details (credit/debit card data).

  • Purpose of collection: To process and fulfill your orders, send invoices and confirmations, manage delivery, handle fraud screening, and provide customer communication.

  • Source of collection: Directly from you during checkout.

  • Disclosure: Shared with Shopify and secure payment processors.

Customer Support

  • Examples collected: Name, email, phone number, and message content.

  • Purpose of collection: To respond to inquiries, resolve issues, and improve support quality.

  • Source of collection: From you when contacting us.

  • Disclosure: Used only for customer service purposes.

👶 Minors

The Site is not intended for individuals under the age of [Insert Age: e.g., 13 or 16]. We do not knowingly collect Personal Information from children. If you're a parent or guardian and believe your child has provided us information, please contact us to request deletion.

🤝 Sharing Personal Information

We share your information with service providers to help fulfill orders, operate our store, and meet legal obligations. For example:

  • We use Shopify to power our online store. Learn more: Shopify Privacy

  • We may share information to comply with legal requirements, such as subpoenas or fraud investigations.

🎯 Behavioral Advertising

We may use your Personal Information to serve you targeted ads and personalized marketing based on your browsing behavior.

Examples include:

  • Google Analytics to understand how visitors interact with our site (Google Policy)

  • Ad platforms to show you relevant ads based on behavior on our website and others

You can opt out of targeted ads using the links below:

🍪 Cookies

We use cookies to enhance your browsing experience. Cookies remember your preferences, such as login or cart items, and help us deliver personalized content and services.

Examples of cookies used:

Essential Cookies (Site Functionality):

Name Function
_ab Admin access sessions
_secure_session_id Navigation-related sessions
cart Cart memory and functionality
secret, secure_customer_sig, storefront_digest Checkout and login verification
_shopify_u Customer account updates

Analytics Cookies:

Name Function
_s, _shopify_s, _shopify_y Shopify analytics
_landing_page, _orig_referrer, _tracking_consent Track user journey and preferences

For more control, visit www.allaboutcookies.org to manage or block cookies.

🚫 Do Not Track

We do not alter our data collection based on “Do Not Track” browser signals due to a lack of consistent industry standards.

⚖️ Lawful Basis (GDPR)

If you are a resident of the European Economic Area (EEA), we collect and process your data under these legal bases:

  • Your consent

  • Contractual necessity (e.g., processing orders)

  • Compliance with legal obligations

  • Legitimate interests (fraud prevention, service improvement)

📁 Data Retention

We retain your Personal Information only as long as needed to fulfill the purposes for which it was collected unless required by law to keep it longer. You may request deletion at any time (see “Your Rights”).

🧠 Automated Decision-Making

We do not engage in fully automated decision-making that has a legal or significant effect on you.
Shopify may use limited automation to protect against fraud (e.g., IP address denial lists), which reset after a short time.

🛑 Selling Personal Information

We do not sell your personal information in the conventional sense. However, under the California Consumer Privacy Act (CCPA), targeted advertising or data sharing may be considered a “sale.” You may opt out by contacting us.

🔐 Your Rights

For EU/EEA Residents (GDPR):

You have the right to:

  • Access your data

  • Correct, update, or delete it

  • Port it to another service

  • Withdraw consent at any time

For more: Shopify GDPR Guide

For California Residents (CCPA):

You have the right to:

  • Know what personal info we collect and how we use it

  • Request access, correction, or deletion

  • Opt out of “selling” your data

  • Designate an authorized agent to submit requests

🔄 Changes

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised date.

📬 Contact

If you have questions, want to exercise your rights, or file a complaint, please contact us:

Email: support@wearvivea.com
Website: wearvivea.com